our Subscriber Agreement and by copyright law. Let me start by saying that there is room for simply running tests. Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. So there are always some use cases where the third party solutions may not just catching form and If you build your own in-house solution, you can really cater to all use cases that you want to cater for. Obviously, since youre talking to the experimentation lead, I just need to answer this as, Yes, you should. Its a fundamental way of getting data that allows you to make a decision in a data driven way. Phone My way of thinking is really about two different topics, so when I think of experimentation and the value it brings to businesses; there are two different elements. What is Enhanced Ecommerce and how do you get it? That kind of neglects what is possible. That doesnt mean you cant attempt at getting a number. Whats been their journey in accepting and bedding and promoting this as a way of making decisions or changes to the business? We are really using all kinds of technologies that are available to us, full stacks, service side and client side. What is it about your background, your interest that draws you towards experimentation? So eventually I left the academia to work as a data scientist and whilst I was working on my machine learning algorithms and my deep learning in my new networks on pricing optimization and routing algorithms and all those topics, I started helping colleagues set up A/B tests in a slightly different way than they were used to and that was very well received. I think this kind of strong link between our customer obsession almost and using experimentation as a way to get their feedback that really persuades a lot of people that are trusting you to live this experimentation culture that they have. Think of personalisation again without a proper experimentation infrastructure, all your personalisation efforts would be much more difficult. I think this is the dominant KPI. He leverages his economics background to help companies understand and generate value from their data. You just run them and thats fine. Catching the futures of changes that would make something worse is really the big success for experimentation. Thats a very good question. So you cant really run simple A/B tests there. if it doesnt let you validate the ideas, and to be clear, theres room for that. I think I know the answer to this question, but Im still interested. When I look at the academic literature, I see a lot of tests with very few users or participants. As I mentioned before, Im coming at this from a data perspective. Cost of living - latest updates: ASOS launches 5 sample sale So you know, my impression is often when you talk about experimentation, it is often perceived to be an engineering project, and engineering aspect is really important because it just needs to work and easily and smoothly. We have really good machine learning engineers. I think the biggest issue is really when people are not learning from experiments. What are the KPIs the business uses to measure the success of your program of experimentation? Laboratory or Remote: Which type of usability testing should you use? I normally dont really get too much involved in the content of experience. What were you doing before you started this role? Sometimes people treat experimentation more as a validation tool and not learning from it. 100+ Just Eat Takeaway.com Interview Questions & Answers Is there a way that you can put a number on the ease with which tests could be launched? Think of standard A/B tests, where you simply compare one set of customers to another set of customers who prepare the means. Definition, Types & Examples. Salary too low but recruiter was nice and knowledgable about the company and 87990cbe856818d5eddac44c7b1cdeb8, Continue reading your article witha WSJ subscription, Already a subscriber? So youre using one set of customers for the old algorithm and one set of customers on your new algorithm and you define the metrics how do we really measure success in here? Thank you so much and Andre, tell us a bit about your journey to become an experimentation leader at Just Eat Takeaway.com. Clearly Just Eat Takeaway.com has a huge number of users and visitors to your site and orders. 100+ Just Eat Takeaway.com Interview Questions & Answers What are you waiting for? .css-16c7pto-SnippetSignInLink{-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;}Sign In, Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. What would be the difference? So, the tracking movement in the experimentation and these people are the eyes and the ears of Just Eat Takeaway.com, without which we wouldnt know whats happening and how people are interacting with our product. One of the questions we often get asked, from those people that are new to experimentation, or thinking about it. I think in different business units the experimentation maturity is different. I interviewed at Just Eat Takeaway.com (Amsterdam) in Feb 2021. And youre not the first person of head of experimentation Ive spoken to who has come from an academic background. From a data perspective, this basic A/B test is really the hello world example of the experimentation world. But I think there will be more and more advanced statistics and calls for inference and machine running you will see running in combination of these areas. I cant really talk much about the content of particular experiments, but I can tell you that for the organisation as a whole, a really big success for my team and organisation was just to bring a more advanced tailored perspective to experimentation. Just Eat Takeaway.com Customer Service Representative Just Eat Takeaway.com Interview Questions | Glassdoor Thats just really appealing to me. One is experimentation really is a safety net which is about risk mitigation. Overview 2K Reviews 122 Jobs 3.5K Salaries 397 Interviews 298 Benefits 42 Photos 1.1K Diversity + Add a Review Just Eat Takeaway.com Reviews Updated Jun 26, But for those businesses that dont receive that volume of interactions between visitors and their users, how do you scale beyond A/B testing to make experimentation more broad, and have a broader impact? I think we have a really strong visibility. Updated Jun 14, 2022 Find Interviews To filter interviews, Sign In or Register. Let me give you an example. How do you do this? First a phone interview with the recruiter, for about fifteen minutes. So, you know, Im leading a team of analysts and other scientists that help a really wide range of colleagues with their experiments and they are all from different business units, such as product, marketing, engineering, logistics, operations etc. So instead of improving the customer experience or whatever else the experiment was meant to improve, they see a decline. This includes tracking the data, transforming data, deploying and developing the methods we use and to help analyse experiments that scale. If the company did not experiment at all, you would ship the successful features, you would ship the features that dont make any difference. What mistakes do you see people or organisations making with experimentation? Just Eat Takeaway.com Marketing Interview Questions Just Eat Takeaway.com Data Analyst Interview Questions Overall a great application experience conducted through Wiser Graduates. So, this is using experimentation as a validation tool of some sort. So, if you have in the past year only ordered from the vegetarian restaurants, this type of food is probably a bit more relevant to you, than say the popular kebab around the corner. All the GA stuff, the real time analytics live in that team. I think the big one is obviously the number of experiments that are run. I think for me the key is really the ability to wear quite a lot of different hats at the same time. How would you know if they have a culture of experimentation? How would you explain the difference between a business that is really taking experimentation very seriously and one that was just running lots of tests? But the thinking there is often that the final outcome is a basic A/B test. So wearing many hats is fundamental to your role. It also has a nice side effect as well. For marketing we use Praise and say, its for us. I used to be an academic researcher in economics. So if you have available traffic, if you have few users, you can still do experimentation to get some data, because some data is better than no data. Theres a lot of different product managers who are very good and very data savvy. There are many teams that we are working with, so one team is the tracking team, that we are collaborating very closely with that really makes sure were seeing whats happening in the product. I think personalisation will continue to be a strong field; it has been strong in the last couple of years already. You come up with 3-4,5 different experiments in that theme that you are working on and then you run experiments and you see what the outcome is. I have also talked about experimentation as a learning opportunity. You can run your tests faster, can highlight insights much more dramatically, in a much more data driven way, and it really helps you accelerate your experimentation programme. https://www.wsj.com/articles/just-eat-takeaway-com-gets-lost-in-translation-11629284580. I thought it was a really good match and Just Eat Takeaway.com felt the same. Thats the go to approach, the forward way of working and trusted. They say, I havent adopted experimentation in my company. So those are some of the things that Im looking at. Andre Richter (Experimentation Lead at Just Eat Takeaway.com): So I hope you know what Just Eat Takeaway.com is. Its been fabulous talking to you and Ive learned a lot. Is it more important to run lots and lots of tests or perhaps fewer but bolder and why would you go one over the other? But the technical set ups has a different maturity, which means in some areas it is much easier than in others. Its a starting point. What is it about those people that interests you? You have the device; you have this part of an idea. Distribution and use of this material are governed by So were constantly trying to innovate and to improve to deliver the best customer experience possible. Again, experimentation isnt something that you do, it is more like how you do it. I interviewed at Just Eat Takeaway.com (London, England) Interview. Just Eat Takeaway.com Gets Lost in Translation. Yet Microsoft, for instance, tells us that about a third of all their tests have a negative impact. And for you when you look at a company that you are not working in, from the outside. Experimentation isnt something that you do. If you think of the typical engineering angle where you want to do no harm tests, you simply want to run tests to see that nothing bad happens when you deploy your change? You mentioned a team of eight, but what roles do they have and what skill sets do they have to do experimentation within Just Eat Takeaway.com? Kohl's promo code: 30% Off for Kohl's Rewards Members, 20% off your next online order - Walmart coupon code, Take 20% off Your Entire Order - Target promo Code, Save up to $15 with TurboTax coupon May 2023, Epic Bundle - 3x Expert Stock Recommendations, 15% OFF DIY Online Tax Filing Services | H&R Block Coupon. Just Eat Takeaway.com Marketing Graduate Scheme Interview WebInterviewing at Just Eat See what people said about the interview process at Just Eat. Through constant experimentation. The worlds leading companies are using experimentation to generate better results for the whole business. Experimentation Works hosts some of the most interesting and knowledgeable speakers and practitioners on experimentation and advanced CRO, leave your email address to get advance notification of the next event. If youre hungry, if you want to snack, Just Eat Takeaway.com are here to help you to find the right food near you. It ideally helps you inform your product roadmap. Watch the video to view the full 33-minute interview, or read the transcript below. The second one is as a learning opportunity, which is all about making steps into the right direction eventually. So again, Im not getting too much into the content decisions, Im more getting into the capability. I really like the statement that experimentation is at the heart of innovation, and my next question is about what draws the organisation, Just Eat Takeaway.com, towards experimentation. But it is a data point that might hint that it is. You know, we have a really amazing community of product managers, engineers, developers. So it really depends on the use case, but were using everything at our disposal. The 5 Types of CRO Tools & Why You Need Them, Modern Slavery and Human Trafficking Statement. You need to set those things up in a slightly more elaborate way. Let me talk about experimentation as a safety net first, and here I like to think of what the large companies like Microsoft, LinkedIn, Netflix, Facebook, Amazon, Google, you name them. Ive done a lot of research on the big, big companies like Amazon, Booking.com and from looking at their journey towards testing and experimentation and both organisations, from the research I did, took about 7-8 years to get there. And just that bringing more advanced statistics and more advanced analytics to the company, this has really helped a lot and our tests are much faster and more sensitive and our insides get more dramatic. And what technologies are underpinning it, is it service side or client side? Download our latest ebook to discover how businesses have made the shift from CRO to experimentation and how you can too. So I think low traffic is not an excuse for not doing experimentation. But thanks to the data that we are collecting in an experiment, very often we may be able to see what exactly didnt go right about it. How do you explain your role to somebody whos unfamiliar with the term experimentation? So, the personalisation team is a big stakeholder of mine and when you open the Just Eat Takeaway.com app, you see restaurants in a certain order or cuisine types in a certain order and this order is personalised to you and to you only, to show you the food most relevant to you. So from Just Eat Takeaway.coms perspective, from the point of view from launching a sighting or app, how long did it really take them to adopt this as a way of doing things? Is it time to launch? You know, every third party that you can think of has upsides and downsides. By Jonathan Josephs Business reporter, BBC News The boss of one of the world's biggest food delivery platforms has told the BBC he intends to end gig working at I realised over time that in proper experimentation infrastructure, it really enables a lot of data science projects. Who, Andre, do you admire in the world of experimentation? But it needs to be said we are also collaborating very closely with the wider team. And some of the pithiness of your statements has been great. Just Eat Takeaway.com Gets Lost in Translation - WSJ. Almost like a mindset. There is nothing wrong with that. You start with the problem space. Application. Now if that thought makes you feel uncomfortable, experimentation is something wed think about. We have a whole range of outlets, very prominent product meetings. First contact with a recruiter: a phone call for 20/30min to talk Or how easy is it to run experiments on the operation side? Ron and Lukas have really helped the world of experimentation by sharing so much of the knowledge and expertise like the numerous articles that theyve written in relation to experimentation at Microsoft and Booking.com have really been exceptionally helpful in accelerating teams on their own journey. So thats really been super helpful. Im not claiming that I have the perfect solution, but I have something. The irony of that shortfall is the companys dominance in a fast-growing industry. Its the largest food delivery app outside of China. The core experimentation team consists of analysts, engineers and data scientists who build data pipelines and data products so the automating insider discovery. So experimentation is really a powerful approach, right? That this algorithm is better than the other one? What would you say to those people? Researchers and designers, who specialise in the problem itself. News Corp is a global, diversified media and information We did a lot of social science research and a lot of the focus in this line of research is trying to understand how to use data, observational data and non-observational, with real world customers, where users were people, and how they are affected by certain changes in the environment. Just Eat Takeaway.com Customer Service Representative Interview Its how you do it. So in that sense, I would ask the person who hasnt adopted experimentation yet, how much risk are you really taking that youre not aware of? So, all the Advanced Analytics statistics that cause the machine running sits here. What does your team look like Andre? Just Eat Takeaway.com Gets Lost in Translation - WSJ Just Eat Takeaway.com is an incredibly customer centric company in a really competitive market. Just Eat Takeaway.com Senior Software Developer Interview A June presentation shows more than 95% of Jets European gross merchandise value comes from countries where the company has the leading market position. I interviewed at Just Eat Takeaway.com (London, England) Interview. We need to anticipate that some of our ideas dont quite work at first. Benchmark your CRO now for immediate, free report packed with ACTIONABLE insights you and your team can implement today to increase conversion. And in that context, if I were to translate your question into the data driven decision making frame, your question would almost be should we make lots of data driven decisions or fewer but bolder? I think this does not take into account that the outcome could actually be something else than a success. And this is really the opportunity of experimentation for risk mitigation. Previously, he worked in aviation, where he led a data science team building tools to automate insight discovery and to drive efficiency gains. And over time I helped more and more with this kind of stuff and thats how eventually I became more and more specialised in this area and then I saw how Just Eat Takeaway.com was looking for someone to really elevate the experimentation capability. Common stages of the interview process at Just Eat Takeaway.com according to 16 Glassdoor interviews include: One-on-One Interview: 29.03%. So in my day to day work I really act as a consultant but also as the subject matter expert as an educator, an evangelist sometimes or a change agent and that is in addition to my actual team lead role. But from a public perspective, you really want to make sure that youre learning from your experiment and have a more nuanced understanding of your customers after you run the experiment. This really gave me the background in terms of thinking about data and thinking about experiments, thinking about how to use data in a smart or innovative way. How to turn more of your ideas into success stories. Just because it can add so much value. It is very difficult. WebWelcome to Just Eat Takeaway.com We are a leading global online food delivery marketplace, connecting consumers and restaurants through our platform in 20 countries. It is really important to get this one right, but its not the final end point. That can help you make data driven decisions, even if the data you have may not be perfect. But I can give you a bit more of an elaborate answer here. The big conclusion there is, you really need to be humble and anticipate that some of your ideas may not work at first, and some may even have a negative impact. Just Eat Takeaway.com Reviews - Glassdoor This kind of standard A/B test that you have in conversion rate optimisation a lot, thats just really works smoothly, that is like on a conveyor belt in a factory that really works and its easy to do. And then whatever the outcome is of these experiments; you should have a more nuanced understanding of your customers. I think we were pretty visible up to the highest level. Similarly, Netflix says only about 10% of their tests are successes, and 10% is a number that pops up quite frequently in this kind of domain. We have our own in-house platform, but we also use third parties like Optimizely. Be the first to know about future events with top speakers from the CRO industry. Filter Found 14 of over 398 interviews Sort Popular Popular Most Recent Oldest First If your CRO programme is not delivering the highest ROI of all of your marketing spend, then we should talk. This copy is for your personal, non-commercial use only. A big focus there is how to draw insights as If those changes had happened like an experiment. Great. Dow Jones, a News Corp company. Just Eat interview questions & answers | Indeed.com So weve got a number of questions for you, and one of the first ones is; tell us a bit about Just Eat Takeaway.com and your role as a data science manager and some of your responsibilities. Im here today with Andre Richter, the Experimentation Lead for Just Eat, part of Just Eat Takeaway.com, welcome Andre. Andr Richter is a data science manager with a focus on data-driven decision-making at scale. The process took 1 week. That means by simply twisting and tweaking an experiment or like a variant, we can turn an experiment was initially maybe having a negative impact or no impact at all, we can turn this into a success, and this is the big opportunity for learning from experiments. Just Eat Takeaway.com Junior Data Analyst Interview Questions Just Eat Takeaway.com Business Analyst Interview This part of the job really combines being almost like a product owner and a product manager, but also researcher and obviously the people management aspect and the coaching aspect. He And the entirety of tech really. Thank you. I think the people that come to mind immediately would be Ron Kohavi and Lukas Vermeer, but also Stefan Thomke. I would say, I really help people understand if any changes that they are making are steps in the right direction or not. But thats not conclusive proof that this company has an experimentation culture. Just Eat Takeaway Careers | Explore our Job Vacancies But I also think you will see more and more quasi experiment techniques. Just Eat Takeaway.com Software Engineer Interview Should I and why? I think what youre asking here is about the content of experiments. But even the imperfect data might be better than no data at all. WebWe're joined by Andre Richter, Experimentation Lead at Just Eat Takeaway.com. AWA is a world-leading CRO agency. Just Eat Takeaway In particular standard A/B tests should really be effortless. But if you look at different business units, say courier. Were joined by Andre Richter, Experimentation Lead at Just Eat Takeaway.com. We have all hands for when results get presented. So in that sense it has this nice side effect that by providing this experimentation infrastructure, I also enable a lot of data science projects that are helping the business. So they do nothing else but think really hard about what problems, the user might have and how we could make the life of the user easier and they decide what we should be testing and experimenting on and I personally think you should really run as many experiments as you need to solve whatever customer problem you are trying to fix.

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